The 10 Best Japanese Serums To Take Care Of Your Skin In 2024

Best Japanese Serums

Whilst the age-old routine of cleansing, toning, and moisturizing is one that most people know already, the multi-step skincare routine’s popularity is on the rise.

One of the most fun and important steps of this routine is the serum. A multi-step routine is considered ineffective and incomplete without the serum as it injects a massive boost of vitamins and moisture (amongst a myriad of other benefits) on top of your skin.

With the rise in popularity of the multi-step skincare routine also comes the rise of the Japanese skincare routine!

Japanese skincare products are known for their careful scientific formulations, heavy focus on natural ingredients and preventative effects.

If you’re on the market for a new effective serum, you’re in the right place.

Let’s have a look at the 10 best Japanese serums you should start to use now!

1. Shiseido HAKU Melano Focus Whitening Beauty Serum

Shiseido HAKU Melano Focus Whitening Beauty Serum

The world-renowned Japanese skincare brand Shiseido absolutely deserves the number one spot on this list. Its Haku Melano Focus Whitening Beauty Serum is one of the best-selling serums in Japan, and for good reason.

It’s effectively a skin whitening serum that targets pigmentation, promotes supple skin, and it takes only a few weeks for the results to show.

If you have dark sunspots on your skin, this is a great serum to add to your skincare routine. It also contains no toxic ingredients.


  • Targets pigmentation and reduces dark spots
  • Promotes clear, supple skin
  • No toxic ingredients

For more similar products, feel free to read our top 10 Japanese skin whitening products.

2. Hada Labo Rohto Goku-jyn New Hyaluronic Serum

Hada Labo Rohto Goku-jyn New Hyaluronic Serum

Hada Labo is a well-known brand because it essentially ticks all the boxes: huge range of skincare, effective and clear results, and affordable pricing!

Its Hyaluronic Serum is one of its most popular products because of its almost guaranteed result of giving you absolutely clear and glowing skin that feels and looks hydrated and smooth.

Hyaluronic is a product that many people should add to their multi-step skincare routine as it has another level of moisture onto your skin to combat many things, such as anti-aging.

This serum is affordable, widely available, and is used by millions of people around the world.


  • Intense moisturizing effects
  • Gives you clear and glowing skin
  • Suitable for sensitive skin
  • Includes Vitamin C

3. UNO Skin Serum for Men

UNO Skin Serum for Men

Men also have a variety of choices for products in the world of skincare (albeit not as many as women, but their range is growing!), and the UNO Skin Serum for Men is an absolute must in your routine!

This hyaluronic acid-rich serum locks in moisture so that the skin stays hydrated and looks dewy and glowing.

It also helps to target and reduce the size of pores, moisturizes and nourishes the skin, and will make your skin feel instantly softer, smoother, and more radiant.


  • Skin will feel hydrated and smooth
  • Gives complexion a glowing and dewy look
  • Targets and minimises pores

4. POLA Wrinkle Shot Medical Serum

POLA Wrinkle Shot Medical Serum

As a Japanese skincare product that’s won multiple beauty awards over the years, you’d expect big things from the POLA Wrinkle Shot Medical Serum – and you’d be right.

This small tube of serum packs a huge punch!

Once applied, it will get to work immediately to target fine lines around the face. As a clinically formulated serum that contains retinol and also acts as an anti-aging solution, it’s a no-brainer that adding this to your skincare routine will work wonders.

Read More: Best Japanese Anti-Aging Products


  • Clinically-formulated serum
  • Reduce visible fine lines
  • Brightens skin
  • Fragrance, colorant, and allergy-free
  • Suitable for mature skin

5. SK-II Genoptics Spot Essence

SK-II Genoptics Spot Essence

SK-II is a premium Japanese beauty brand, and with its premium reputation comes a premium quality result.

What it’s best known for is its hydration levels – applying this serum will inject a huge boost of moisture into your skin and, once locked in with moisturiser, will give your skin a soft dewy glow.

It also works to prevent spots on your skin and give it a smooth look and feel. It applies easily and absorbs easily as well.

However, it does include Nicotinc acid amide W, D-pantothenyl alcohol, and thus is not suitable for dry or sensitive skin. However, it is suitable for all other skin types!


  • Hydrates skin superbly
  • Targets and prevents spots
  • Gorgeous packaging
  • Applies and absorbs easily

6. Kikumasamune Sake Rich Moisture Lotion Toner

Kikumasamune Sake Rich Moisture Lotion Toner

This popular drugstore toner is a great choice for those with dry skin. It works to immediately hydrate and smoothen out the skin.

It is formulated with fermented rice water, a great ingredient for increasing collagen in your skin and preventing wrinkles.

Read More: The 10 Best Japanese Collagen Supplements

It’s alcohol free; however, it is slightly acidic to protect the skin barrier.


  • Rich and hydrating texture
  • Contains fermented rice water
  • Contains no toxic ingredients
  • Suitable for most skin types
  • Slightly acidic (be careful of you have acne-prone skin)

7. Curel Japan Kao Curel Face Care Serum

Curel Japan Kao Curel Face Care Serum

The Curel Face Care Serum is definitely one of the best Japanese serums on the market. It’s a powerful product that deeply hydrates your skin by injecting huge boosts of moisture concentration into your skin.

It contains Ceramide Care Technology and eucalyptus extracts to help the serum effectively penetrate into the skin.

Its milky texture feels smooth and non-sticky when applied, and your skin will feel and look visibly soft and moisturized.


  • Contains anti-aging ingredients
  • Milky texture spreads evenly and absorbs quickly
  • Contains Ceramide Care Technology and eucalyptus extracts
  • Penetrates deeply into the skin

8. Shiseido Ultimune Power Infusing Concentrate N

Shiseido Ultimune Power Infusing Concentrate N

For a powerful serum that’s absolutely packed with moisturizing ingredients and gives your skin a healthy radiant glow, the Shiseido Ultimune Power Infusing Concentrate N will not disappoint.

Once applied, it will deeply moisturize your skin and leave it feeling super fresh. When locked in with a quality moisturizer, it will help retain the moisture on your skin all day for the whole day.


  • Intense hydration
  • Give your skin a healthy radiant glow
  • Locks in moistures
  • Lightweight

9. Dr Ci: Labo Super White 377C

Dr Ci: Labo Super White 377C

If you’re after something with a creamy smooth texture, this Japanese serum is a great choice.

Its creamy and lightweight texture makes it a breeze to apply and spread even into the most hard-to-reach areas of the face.

It helps to target sun damage spots as well as brighten the skin.

Its packaging has a small clear window in which you can see how much product you have left – a super smart idea!


  • Targets and lightens sun damage marks
  • Super moisturizing
  • Whitens the skin
  • Creamy lightweight texture

10. Albion Eclafutur Skincare Serum

Albion Eclafutur Skincare Serum

For a serum that targets damaged skin and works to repair them to their optimum condition, this is the perfect choice.

It contains a healthy amount of Albion’s proprietary ingredient Nanocesta BL, which has super-charged repairing effects on the skin.

When applied, it works immediately to moisturize your skin and leave it smoother, firmer, and hydrated. It’s been known to show its effects much sooner than many other serums, hence its powerful reputation!


  • Contains proprietary ingredient Nanocesta BL
  • Moisturizes skin
  • Repairs damaged skin cells
  • Deep penetration

As with all serums, the effectiveness of these products is not complete without the proper moisturizer to follow.

However, if you follow the instructions and apply the right moisturizer afterwards to lock in the effects of these serums, you will definitely feel the benefits!

From immediate skin brightening to hydrating and anti-aging and everything in between, these Japanese serums target each and every concern that most people will have for their skin.

If you’re looking for a premium serum, these will not disappoint. Have a try of one of these 10 best Japanese serums today!

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